I was checking out what Trek have been up to, particularly in the context of Lance Armstrong’s return to racing and what he’s going to be riding, and I was shocked to discover that a customised, top of the range Trek Madone would set you back in excess of R170 grand, based on the current insane rand dollar exchange rate.
I recall about a year or maybe a bit more ago, Bicycling Magazine published a feature where they deliberately tried to rack up a huge bill building the most pimped road bike available to humanity, and only got up to a tally of about 100k. The pricing landscape has certainly got a lot more mountainous since then. Like Alp d’Huez mountainous.
Anyhow, the customisation / build your bike app on the Trek site is pretty cool, and in my case thats almost certainly as close as I’ll get to one of these things. Not being one to skimp on the trimmings when it comes to virtual bicycles, I managed to get my price ticket up to the oxygen tank – demanding altitude of $15,900.
The site lets you go as far as having your signature printed on the bike and then mailing the pdf of your creation off to a Trek dealer to have the bike built. Apparently the turn-around time is around 30 days. Here’s the bike I ended up with – oh the hotness. Be patient, it takes a little while to start loading. Build your own Madone here.
Here’s a video breaking down the Madone 6.9 as ridden by Team Astana – favourites to win the 2009 Tour de France.
Lance Armstrong on the Madone
Filed under: Cycling in Cape Town on October 27th, 2008