How to stop worrying and love the internet - by Douglas Adams

During [the twentieth] century we have for the first time been dominated by non-interactive forms of entertainment: cinema, radio, recorded music and television. Before they came along all entertainment was interactive: theatre, music, sport—the performers and audience were there together, and even a respectfully silent audience exerted a powerful shaping presence on the unfolding of whatever drama they were there for. We didn’t need a special word for interactivity in the same way that we don’t (yet) need a special word for people with only one head.

- I’d forgotten how good (and insightful – circa 1999) this essay by Adams was, until I found it again today on another very clever person’s blog. Josh Porter used the passage to open his new book, which is flying off Amazon’s pixel-powered shelves right now.

He also has two great new CRM-pertinent posts that relate to a recent Audi project (access is unfortunately for Audi drivers only).

Filed under: Social Media on May 16th, 2008